Skip to main content
sustainable, sustainability,Business for peace

" Strengthen the instruments needed to implement the work and renew global partnerships for sustainable development."

Sustainable Business Case
Business for peace

The mission of Business for Peace is to support, inspire and recognise global business leaders who positively change the business social impact.

What are you doing?

The mission of Business for Peace is to support, inspire and recognise global business leaders who are positively changing the impact of business on society

The vision of Business for Peace is that all business leaders should aim to improve society. Leaders should thus influence businesses to act ethically, responsibly and create value for both business and society. Business for Peace developed the concept of business worthiness as a value assessment to describe value-driven business behaviour. Having business worthiness means using one's business influence in an ethical and responsible way with the aim of creating social as well as economic value.

How can we help you?

To help attract more sustainable business-worthy leaders, we have helped build the Business for Peace website. The Business for Peace website contains significant information and inspiring stories about leaders with high levels of business worthiness. Our job is to design and build a website that presents this information in a user-friendly way, using technology that allows the site to function smoothly.

We have also developed the nomination tool to select the Oslo Business for Peace Award. The tool facilitates a global nomination process before an independent committee of Nobel Laureates in Peace and Economics selects its winners.

Business for peace
What is the result?

Encouraging leaders to take the business-worthy pledge creates role models for society A business-worthy leader acts as a role model for the public and business community by showing how to achieve long-term success by focusing on community benefit. Another goal of being business-worthy is to gain recognition and appreciation as a business leader by stakeholders in the communities where the business is developed and grown over time.

As a business-worthy leader, you stand out as a champion of sustainable practices and values. Business-worthy leaders are outspoken advocates of the importance of ethical and responsible business, and want to solve problems that create value for both business and society.

At Gture, we are proud to work with Business for Peace, which encourages peace, justice and strong institutions.

Check out our other projects!

Gture is proud to have taken the business-worthy pledge. Through our projects, we will contribute to achieving the UN Sustainable Development Goals .

We are currently in a fantastic time for breakthrough innovations and we do our best to support projects that make the world a better place for people and wildlife. We are eager to meet people and projects that are taking social responsibility and doing their best to promote sustainable living.

Do you dare you take the promise?
Sign up yourself here: businessworthy.org/commit